MVA-first lead generation

MVA retainers.
Signed, not shared.

Exclusive, pre-qualified motor vehicle accident claimants delivered to plaintiff law firms in real time. No monthly retainers. No subscription. Pay only for signed cases.

50states <60sdelivery 1firm per market 0monthly fees
50states of coverage
100%exclusive leads
<60sreal-time delivery
7-ptqualification vetting
How it works

From accident scene to signed retainer — in under 60 seconds.

We don't sell clicks. We don't sell form fills. We sell qualified claimants, vetted and delivered, ready to be retained.

01 · Capture

Multi-channel claimant intake

Targeted search, paid social, organic SEO, and partner channels converge into one MVA-focused funnel — no clicks wasted on accident types we don't serve.

  • Search & social paid acquisition
  • Localized SEO landing pages
  • Attorney partner referrals
  • Call center live transfer (optional)
02 · Qualify

7-point pre-vetting

Every claimant passes through fault clarity, injury severity, jurisdiction match, statute-of-limitations window, contact quality, retention intent, and conflict screening.

  • Liability & fault validation
  • Injury & treatment status
  • Jurisdiction & SOL check
  • Retention intent (live call)
03 · Deliver

Real-time, exclusive routing

The moment a claimant clears vetting, their case lands in one firm's intake — not five. Live call, email, or push to your CRM via webhook.

  • Live call transfer (TCPA-compliant)
  • Email with full intake details
  • CRM push via webhook / API
  • Same-day written recap
The Palmetto difference

We turn down markets we can't dominate.

Most lead aggregators chase volume and sell the same case to four firms. We do the opposite. Every market we serve gets one firm, exclusivity baked in, and a competitor in a 50-mile radius who can't get the same lead.

One firm per market. Period.

If a competitor down the street buys the same MVA lead you did, we failed. Exclusivity isn't a tier — it's the only tier. When your market is full, we close it. When it's open, you get every qualified claimant we generate in that geography.

"We stopped competing with three other firms for the same rear-end collisions. With Palmetto, every MVA lead that hits our county hits our intake. Period." — Managing partner, SC plaintiff firm

7-point vetting, not a form fill

A "lead" that hasn't confirmed fault, injury, jurisdiction, and retention intent is a form fill — and you're paying for the noise. We disqualify the noise before it ever costs you a call.

73%lead-to-contact rate

Source attribution baked in

Every lead comes with the channel, campaign, keyword, and time of capture. You see exactly what you bought and what worked.

No monthly minimums

Pay per signed retainer, not per seat, not per month. We make money when you make money. If we don't deliver signed cases, you don't pay.

Practice areas

MVA is our flagship. We do a few other things too.

We picked the lanes where we can deliver exclusive, vetted claimants. Other lead sources spread across 40 practice areas and dilute the result. We don't.

Flagship vertical

Motor Vehicle Accident

Our exclusive focus. Every dollar of acquisition, every script, every disqualification rule is built around MVA.

  • Rear-end & front-impact
  • T-bone & intersection
  • Commercial truck (18-wheeler)
  • Rideshare (Uber / Lyft)
  • Motorcycle
  • Pedestrian & cyclist
  • Hit-and-run (insured claimants)
  • Uninsured motorist

Also serving

  • Premises liability Open
  • Workplace injury Open
  • Slip & fall Open
  • Product liability Waitlist
  • Wrongful death Waitlist
  • Workers' comp Q1 2027
  • Mass tort Q1 2027
Case study

147 signed retainers in 90 days. From a market that "didn't have any."

// Anonymized client · SC plaintiff firm
Mid-size SC personal injury practice
Charleston, SC · MVA exclusive · 90-day pilot · 2026

We had tried four lead vendors in two years. Shared leads, low contact rates, and competition with three other firms for the same accidents. Palmetto cleared the county, sent only exclusive MVA, and our signed-retainer rate jumped.

— Operations Director
147Signed MVA retainers · 90 days
92%Live contact rate on delivered leads
3.1×ROI vs. previous MVA vendor
$0Monthly retainer / minimum spend
47sMedian time-to-delivery
1Competitor in market with same leads
Two sides, one pipeline

For claimants. For the firms that represent them.

Palmetto is the connective tissue between people who just got hit and the lawyers who can help. One side is the source. The other is the destination.

For claimants

Hurt in an accident? Tell us what happened.

Free, confidential, no obligation. Answer 5 quick questions and we'll match you with a vetted local MVA firm within 24 hours. If we can't match you, we'll point you to a resource that can.

  • Free case evaluation — no obligation
  • Matched to a vetted local MVA firm
  • Response within 24 hours
  • Your info is confidential and not sold
Start a free case review →

~2 minutes · no phone call required

For law firms

Stop buying shared MVA leads. Buy the only-firm-in-market exclusivity.

One firm per market per case type. Pre-vetted claimants, delivered in under 60 seconds, billed per signed retainer. Built for plaintiff firms that want predictable case flow, not lead-farming.

  • Exclusive — never shared, never resold
  • Pre-vetted — 7-point qualification before delivery
  • Real-time — live call, email, or CRM push
  • Transparent — full source attribution per lead
  • Aligned — we get paid when you sign
Apply for MVA exclusivity →

Markets fill on a first-come basis. Current open SC counties: Charleston, Berkeley, Dorchester.

FAQ

The questions plaintiff firms ask before signing.

What does "exclusivity" actually mean? +
For every market × practice-area combination you buy, only your firm receives those leads. If a competitor in your county runs a search ad that drives a qualified MVA claimant, that lead routes to you — not them, not anyone else. We close the market when it's full so exclusivity holds.
How is "signed retainer" defined for billing? +
A signed retainer is a written engagement letter (or equivalent) between the claimant and your firm, executed within 30 days of lead delivery. We never bill on a "lead delivered" or "appointment set" basis. We bill on outcomes. Full audit log of every signed case is shared monthly.
What's the 7-point qualification process? +
Liability clarity, injury severity & treatment status, jurisdiction match, statute-of-limitations window, contact quality (live answer vs. voicemail), retention intent (live call confirming the claimant wants legal help), and conflict screening. Leads that fail any check don't ship.
Can I pick specific counties, or do I have to take a whole state? +
Counties. Most clients start with 1–3 counties and scale up as signed-retainer volume stabilizes. State-wide exclusivity is available for firms running multi-office intake.
What happens to leads I don't sign? +
You don't pay. We track every delivered lead through 30 days. If no signed retainer is logged by day 30, the lead drops to your "unbilled" column and you owe nothing. We share weekly conversion reports so you can see your own close rate.
Do you do live transfer or just web leads? +
Both. Default is real-time web lead + email + CRM webhook. Live call transfer is optional and adds ~$80–$140/case depending on volume. Most MVA clients use web-first + live-call for high-value cases (commercial truck, surgery-confirmed, rideshare).
Is there a contract? +
Month-to-month after a 90-day pilot. The pilot locks the market for you and tests signed-retainer volume against an agreed target. If we miss, you can exit the pilot with no penalty. After the pilot, it's month-to-month with 30 days' notice either way.
// Limited markets · SC open now

If your county isn't on our list, the next firm that applies might take it.

Charleston, Berkeley, and Dorchester are open for MVA exclusivity this quarter. Apply now and lock the market before your competitor does.

What you'll need

The application takes 4 minutes. Have these ready:

  • Firm name & bar license #
  • Counties you want exclusive
  • Current monthly MVA volume
  • Current lead sources (so we can compare)
Start the 4-min application →